Question 1

What's it like being an American Brazilian Brit?

Accepted Answer

Fun but confusing. It usually means I'm in a permanent argument with myself. The Brazilian part wants to hug you, feed you until 1am, and adopt you into the family by dessert. The British part just wants to shake your hand from a distance, apologize thrice, and be home at a reasonable hour with a cup of PG Tips and an episode of Top Gear. Meanwhile the American part is still checking emails at 11pm and ordering cheeky fast food after everyone's left the churrasco.

Question 2

What's the through-line in your career?

Accepted Answer

A DNA strand mix of music, culture, and new technology. Starting my career at Interscope Records was a dream come true and it's been a wild ride ever since. Since the pandemic, I've been increasingly fascinated with the acceleration of new tech, especially AI, and the way it's transforming how the industry operates and how music is made and experienced.

Question 3

What are you actually great at?

Accepted Answer

I've been told I'm a master at reading the right behaviors and pulling deep cultural insight out of people; basically pattern recognition for human behavior. In the career world, that translates to finding the one idea at the center of a brand and making it impossible to ignore, then leading the creative and marketing to get it there.

Question 4

You've worked for a Fortune 10 company and a tiny startup of less than 10 people. Which do you prefer?

Accepted Answer

Both in their own ways. I think the big brands teach you rigor and the small ones teach you to move fast and make every dollar count. It's also shown me exactly what it takes to grow an organization into a culturally relevant, billion-dollar brand.

Question 5

What are you most proud of?

Accepted Answer

Professionally: helping take Beats from a barely-international startup to a global brand, re-branding the world's most prestigious music organization, and genuinely helping hundreds of small businesses grow through Aspire Global Marketing.

Question 6

How do you feel about AI in creative work?

Accepted Answer

Genuinely excited, and very curious to see how it evolves at scale. I think we're at a point in history that mirrors the Renaissance. The fun part is using AI to enhance our creativity without losing the uniqueness of what makes us human in the first place.

Question 7

What do you do when you're not working?

Accepted Answer

I love to travel and try genuinely weird food in different countries, snowboard, and volunteer with dog rescues, homeless shelters, and charities focused on improving the lives of children.

Question 8

What are some of your favorite books?

Accepted Answer

Journey of Souls by Michael Newton, Psycho-Cybernetics by Maxwell Maltz, and A Farewell to Arms by Ernest Hemingway.

Projects